So, straight-up, i have a problem with the new McDonald’s Southern Style Chicken Sandwich.
Firstly, i tried it and hated it. I guess i just don’t see what is so exciting about a “buttery roll” (the difference between a normal hamburger bun? i have no idea) a piece of breaded chicken and 3 pickles. Honestly, is that really even a legitimate sandwich? I tried it when it first came out and i thought it was awful. Somehow my roommates think it’s great (although, they both pick off the pickles, thus leaving them with bread and a chicken patty).
But i find it very interesting that McDonald’s then chose to make it into a breakfast sandwich by putting it on a biscuit. I’m sorry, but i have never ever heard of anyone ever even considering chicken as a feasible breakfast meat. Chicken for breakfast?? seriously? I mean, granted i am a proudly raised southern-new england boy, so maybe my geography plays a part in my ignorance to this concept. But don’t try to make it hip when you know you just had way to many frozen chicken patties lying around so you tried to market it as a “non-conformist” new way to have breakfast (as seen here):
Additionally, i’d like to point out that it seems like McDonald’s is just blatantly and unabashedly targeting minorities these days. i mean, with no hesitation at all. Also, what’s with this olypmics commercial for the southern style chicken sandwich? Don’t even think for a second that you can convince me that OLYMPIC ATHLETE’S are eating McDonald’s. Seriously, just don’t even try…
